SEO content audits are useful for maintaining your website’s performance as it grows and your content strategy evolves. We spoke with SEO content managers across various industries to uncover the top five challenges they face during audits. This article explains these challenges and how PrioNow can help solve them.

Here’s how we conducted the interviews:
- Discussions focused on challenges and needs during content audits.
- Participants worked in SaaS, agencies, and informational websites.
- Platforms used included WordPress and Webflow.
1. Managing Large Volumes of Content
The Challenge:
SEO content managers confirmed that handling large volumes of content is a major challenge, especially for those managing websites with hundreds or even thousands of pages. Manually auditing each piece is overwhelming and inefficient, making it hard to keep content up to date, and aligned with SEO goals.
Advice:
To manage large content volumes effectively, automate parts of the audit process. Use tools that inventory your content and provide performance metrics, allowing you to prioritize updates based on data, not guesswork.
How PrioNow Helps:
PrioNow automates the content audit process, which many managers found to be a game-changer. It creates a complete content inventory based on your SEO goals and shows you exactly how each page performs, making content management and optimization much easier.
2. Detecting and Resolving Keyword Cannibalization
The Challenge:
In every discussion we had with content marketers, keyword cannibalization came up as a major issue. As their websites expanded, it became harder to spot and fix overlapping keywords. Multiple pages competing for the same keyword can negatively impact search rankings, and manually identifying these issues is time-consuming and prone to errors.
Advice:
To manage keyword cannibalization effectively, use automated tools that identify overlapping keywords across your site. Regularly monitor for cannibalization and resolve issues by consolidating content or refining keyword strategies.
How PrioNow Helps:
PrioNow’s advanced algorithms automatically detect keyword cannibalization across your site. It tells you exactly which pages are competing for the same keywords and provides detailed statistics to guide your decisions. This allows you to optimize each page for the right keywords, improving overall site performance.
3. Content Optimization and Refresh
The Challenge:
Another common struggle mentioned during our conversations was keeping content optimized and relevant, especially on large sites with extensive content. They pointed out how difficult it is to identify when content needs refreshing, given how quickly content can become outdated or lose performance. Without regular updates, this can significantly harm SEO efforts.
Advice:
Automate tracking of your content’s performance and update frequency. Use tools that inform you when content is becoming outdated or underperforming, so you can refresh it proactively.
How PrioNow Helps:
PrioNow monitors when your content was last updated and how it’s performing. If a page hasn’t been updated in a while, PrioNow recommends specific improvements, like updating meta titles, descriptions, or adjusting content to meet current SEO best practices. This keeps your content fresh, relevant, and optimized for search engines.
4. Prioritizing Content for Audits
The Challenge:
Not all content has the same impact on your website’s performance, so marketers need to decide which pages to audit first. This can be difficult when dealing with large amounts of content or limited resources.
Advice:
Focus your audits on high-impact pages first. Use data-driven tools to identify which pages drive the most traffic or conversions and prioritize these for updates and optimization.
How PrioNow Helps:
PrioNow simplifies this process by automatically identifying high-potential pages that need attention right away. Whether you’re focusing on landing pages, popular blog posts, or key service pages, PrioNow highlights the content that will make the biggest difference, helping you prioritize your efforts effectively.
5. Outdated Content Audits
The Challenge:
As the number of pages grows, content audits become more time-consuming, leading to less frequent audits. Many managers admitted that they only audit their sites once a year or quarterly, relying on outdated information. This outdated approach can result in wasted team effort and missed opportunities.
Advice:
Increase the frequency of smaller, more focused audits throughout the year to keep your audits relevant. Use automated tools to continuously monitor content performance and update your strategy as needed.
How PrioNow Helps:
PrioNow allows you to check the latest content audit status daily or whenever you want. You can make informed decisions about content updates in real-time. PrioNow helps teams regularly revise their priorities, ensuring they focus on the most critical pages.
Conclusion
After speaking with SEO content managers, it’s clear that content audits are vital but challenging as websites grow. PrioNow simplifies these tasks by automating audits, providing real-time insights, and helping prioritize key pages, keeping websites optimized and competitive.